{"version":"1.0","provider_name":"INDICATEUR","provider_url":"https:\/\/www.indicateur.org\/blog","author_name":"Pascal PETHE","author_url":"https:\/\/www.indicateur.org\/blog\/author\/eurpascal\/","title":"Param\u00e8tres essentiels des annonces Google pour 2025 - INDICATEUR","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"CtlrklAEkO\"><a href=\"https:\/\/www.indicateur.org\/blog\/parametres-essentiels-des-annonces-google-pour-2025\/\">Param\u00e8tres essentiels des annonces Google pour 2025<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.indicateur.org\/blog\/parametres-essentiels-des-annonces-google-pour-2025\/embed\/#?secret=CtlrklAEkO\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Param\u00e8tres essentiels des annonces Google pour 2025\u00a0\u00bb &#8212; INDICATEUR\" data-secret=\"CtlrklAEkO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.indicateur.org\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.indicateur.org\/blog\/wp-content\/uploads\/2025\/02\/Parametres-essentiels-des-annonces-Google-pour-2025.png","thumbnail_width":570,"thumbnail_height":201,"description":"Aussi innovant que les publicit\u00e9s Google puissent l\u2019\u00eatre, le succ\u00e8s d\u00e9pend de la bonne raison des principes fondamentaux. Dans cet article, je traiterai cinq param\u00e8tres critiques pour les campagnes individuelles. Je ne couvrirai pas les param\u00e8tres au niveau du compte, tels que le suivi de la conversion. D\u2019autres, tels que des mots cl\u00e9s n\u00e9gatifs et &hellip;"}